In early Spring I sat with the directors and discussed the need to produce “a modern and engaging web site, that accurately reflects the company’s position and capabilities, whilst satisfying all user requirements”.

And that was the brief!

Three months on, with the launch of our site under our belts, I thought I’d write a quick insight into how we have got here.

Having briefed in our creative and digital team, we began with a ‘brain-dump’ of everything we wanted for and from the new site. Whilst our history and foundations remained important, the requirement to showcase our current and future capabilities soon became paramount. Having thought long and hard about our audiences and their user journeys, the wireframes and site map were agreed. Each of our studio members then set about creating the ‘look and feel’ of the site.

The colourful and immersive nature of the site soon materialised as favourite, and it was then the (sometimes painful!) refinement of the individual components that really let the site come to life. The use of flash animation and video streaming in addition to the worthy inclusion of our blog has really added personality and insight, without adversely affecting our search engine optimisation.

Many people warned me that internal projects were more stressful than any client engagement. Whilst I wouldn’t entirely dispute that, as the champagne corks popped to toast this milestone in our growth, you can couter-balance it with the fuzzy glow you get from a wholehearted team effort!