You may have guessed by now that we at Blackbridge are following the Twitter zeitgeist with some zeal. And not without good reason. Anything that balances bite-sized engagement with guilt-steeped addiction has to be worth following. So, the minute we found out that there was a specific job listing angle being covered, it felt like an early Christmas. Twithire is a free job listing service for Twitter that’s geared towards helping employers promote roles to the ever-growing base of users worldwide. Content is geared very much to the US/development & technology community at the moment but it won’t be long before there’s an interesting tussle for supremacy. Tweets are free and anyone can post a job by creating a Tweet-key (go to www.twithire.com/key for details).

All of this geek-tastic excitement got us thinking, of course, about the unique way Twitter communicates with an audience. It’s easy to assume that a gold rush for a job-board style exchange exists. But the real beauty of Twitter is that any job-board can feed their roles to the site and build a following, much the same as they send candidates alerts by SMS. Nothing new in that, just a new spin on a familiar theme, you could say. But corporations can now feed their roles in the same way. The means to the market, combined with the messaging, is back in the hands of the employer.

As we enter the grip of a miserable recession abound with freezes and redundancies, the early-adopting recruiters will gain access to their audiences for free. Now that really is something worth thinking about…

Unlike Cupid and Psyche, Zeitgeist and Research are usually uncomfortable bedfellows. After all, why flirt with the fickle, especially when it comes to the expedient ebb and flow of web technologies. I’m convinced that one of the key reasons why researchers have been slow to report on internet trends has to be down to frightening speed at which things become obsolete. And that means no one’s interested in putting their hand in their pocket to buy the results.

Forrester, an independent research company based in MA, is a notable exception to the rule. Charlene Li and Josh Bernoff, both Forrester consultants, are responsible for Groundswell, the definitive tome on social media. Published last year to critical acclaim, it highlights real world successes in communication, from Sony’s use of blogs to Intel’s Wiki obsession.

They’re also responsible for the Groundswell Awards, which recognise excellence in accomplishing business goals with social applications. There’s a current call for entries, at which is where I sat up and took notice. The awards has its own fascinating system of appraisal. There are seven categories: LISTENING, TALKING, ENERGIZING, SUPPORTING, EMBRACING, MANAGING, and SOCIAL IMPACT. Of course, you need to have your copy of Groundswell to hand for the definitions, but you get the general idea. You can look at the runners from last year on the current Groundswell blog.

Personally, I found the analysis of these sites fascinating, mainly because it was all driven by real metrics and supported by hard facts, which is a rare thing to behold. It also got me thinking about the opportunities for building some genuine knowledge around the impact of social networking and apps and the employer brand. After all, if the commercial interests and benefits can be well documented and served up in useful chunks, there’s hope for us in the recruitment industry yet.

We’re all still hopelessly in love with the fancy flip-through interface that started on iTunes and now lives on through the iPhone. Why? Well it just feels so intuitive doesn’t it? Hell, it’s as if we’re not even using technology at all, more flicking through the vintage jazz section at a tucked-away record store trying to find a hidden gem. Of course, this interface has spawned a whole array of pretenders but one that looks like it might have some mileage is Kronomy.

Xakasha launched late last year as a 3D timeline creation tool for chronicling your life–or anyone else’s life or series of events for that matter. Recently renamed Kronomy, it now dips into multiple social media sources in order to build a given timeline. What’s really interesting, if it takes off, is how it lays the foundations of an all singing, all visual CV, drawn from a variety of personal and professional sources, offering revolutionary insights into an individuals life. The tool could arguably be used to support the timeline of an organisation too, showing in purely visual terms, it’s essence and agenda as it grows and develops.

Kronomy is currently private beta but you can investigate it further by using this invite code: explorekronomy. Well worth a look.

Latest figures from Hitwise suggest that Twitter has just become ever more popular in Blighty - last week the site’s share of UK internet visits was 70% higher its share of visits in America. Interestingly, Twitter looks more likely to enter the mainstream here than across the pond. Twitteriffic, the iPhone’s tweet interface, has US ads served at the moment, with UK content planned. That step towards engaging local audiences could mean a big push on taking the channel more seriously. Any thoughts out there?

Whether you like the term or not, web 2.0 apps continue to set the scene on the immediate future of the web. So here’s a few handy links to spread the glossy logo love even further…

• www.go2web20.net (pictured) - A bit of a web 2.0 index, tagged for easy searching.
• web2list.com - If it’s web 2.0 company news you’re after, here you go.
• movers20.esnips.com - Follow the web 2.0 traffic trends. Pretty much a big countdown of what’s hot and what’s not in web 2.0 land, and very nerdy activity graphs /information on each app.
• www.allthingsweb2.com - A big site here, being pretty much all things web 2.0.

Clearly no-one will dispute the fact that mobile is the way forward as a channel for engagement. But apps are thin on the ground so far for the lovely new 3G iPhone when it comes to your career. So, a first look for many at the new careerbuilder application demo. It’s as slick and on-brand as you’d expect. Now we’ll just have to wait for the UK to catch up.