Latest figures from Hitwise suggest that Twitter has just become ever more popular in Blighty - last week the site’s share of UK internet visits was 70% higher its share of visits in America. Interestingly, Twitter looks more likely to enter the mainstream here than across the pond. Twitteriffic, the iPhone’s tweet interface, has US ads served at the moment, with UK content planned. That step towards engaging local audiences could mean a big push on taking the channel more seriously. Any thoughts out there?

Clearly no-one will dispute the fact that mobile is the way forward as a channel for engagement. But apps are thin on the ground so far for the lovely new 3G iPhone when it comes to your career. So, a first look for many at the new careerbuilder application demo. It’s as slick and on-brand as you’d expect. Now we’ll just have to wait for the UK to catch up.

Whilst my last post mentioned how engagement’s going to be key to any organisation’s retention strategy throughout the credit crunch, Personnel Today has a particularly gloomy outlook for the coming months. It’s going to be difficult for HR teams not to be influenced by any firmwide knee-jerk reactions to the tightening belts of industry, especially when you consider that some of the more strategic employer brand projects that add genuine long term value are often the first to be withdrawn. Any thoughts?

Found this fascinating article about retention rates during tough times which is well worth a read. It suggests that, rather than sitting tight when the credit crunch snaps, people are less likely to hang around, shunning company loyalty in favour of higher pay. Engagement is clearly more important than ever.

Depending on who you talk to, Twitter is big on zeitgeist or big on time-waste. But when you consider just how important mobile communications is as a growing channel, any tool that relies heavily on SMS should have it’s fifteen minutes of fame. The concept is simple - take the status updates from Facebook and transfer them to a mobile platform that allows people to communicate in bite-sized nuggets of information. Aside from the immediacy of the medium (walking down the road, bump into Winehouse, try to take picture, get punched, tell your mates, all in an instant) there are some really interesting engagement angles for employers or corporates on the horizon. If you want to take the plunge, twit-yourself-silly and find me here.